A Virtual Room for a Palpable Future

It’s been a year full of innovations, and the main words on everyone’s mouths have been Artificial Intelligence. An abstract concept for many, but an excellent resource for most technical companies on the market, AI has changed our lives ever since Alan Turing asked the fundamental question: “Can machines think?”. The impact is so significant that it is now referred to as the AI effect when a phenomenon reaches mainstream use.

We are unaware that we are using some sort of AI every day, from search engines to facial recognition on our phones, the advertisements we receive on any website, and the recommendation systems on the most popular streaming apps.  These are basic examples, but we can add to this list more complex applications, such as medical diagnosis, metaverse, or – you guessed it – the esenca solutions!

The fields in which this can be applied are endless, but the main idea is that AI is developing minute after minute, a branch of computer science that has flourished along with Machine Learning and Deep Learning. Augmented reality could make use of this meaningful progress, as the virtual reality we are all aspiring for is not a dream anymore. We can buy houses or other various items in a virtual world, which is built based on our own rules, and it’s undoubtedly expected that we will spend a lot of time (and money) in this ideal environment.

Exploring these possibilities leads to one of the most expected additions that could be a game-changer for the whole experience of VR: the personalized 3D avatar of each person you interact with, including yourself.  It’s no longer that difficult to imagine playing a game with a character that is your identical twin or going shopping in a virtual mall to buy clothes that fit you perfectly, even in the real world.

97% of customers abandoned a purchase because it wasn’t convenient, as the acquisition process was not easy enough for them, from choosing items to checkout. Wouldn’t it be great to spare the time and struggle of going to a store, trying on everything, getting frustrated that nothing fits well, and ending up buying nothing? Soon, you might find yourself with the perfect clothes delivered at your door, combined into perfect outfits, made for your stature and chosen by experts – that may or not be a virtual assistant as well…

As the global fitting room market is expected to reach 8501 million in 2028, we are bringing a critical advantage to the table: the most accurate sizes in the best 3D shape you can receive. esenca has reached significant results in this matter, as our apps have the power to gather all the measurements needed for this to happen – and more. Let’s step together into this future and make our lives easier with every inch!

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