privacy policy


In order for ESENCA to offer our services, ESENCA Ltd (ESENCA) needs certain information to be collected from ESENCA’s Retail Partners and their users; ESENCA retail partners are third parties for whom ESENCA provides its online style and fit recommendation service. We take the privacy of this information very seriously and this policy is provided to explain how and why we collect information from our users.

Parts of this Privacy Policy will also serve as a Data Processing Addendum and will govern the processing of personal data by ESENCA for its Retail Partners in order to provide a personalised style and fit recommendation experience and other services agreed in the commercial agreement between ESENCA and the ESENCA Retail Partner. Capitalised terms used and not defined herein, have the meanings given to them in the General Data Protection Regulation 2016/679 (GDPR).

Last Modified: May 21, 2021; This Privacy Policy is effective as of May 21, 2018 (“Effective Date”). ESENCA reserves the right to modify or amend this Privacy Policy at any time, but will provide notice of any changes within our Service.


The ESENCA Privacy Policy explains the way information is collected and handled by ESENCA Ltd., (“ESENCA”, “we”, or “us”) and applies to all user data collected from (a) ESENCA’s website and (b) any website or mobile application operated and controlled by a ESENCA retail partner.

Please be advised when accessing the ESENCA Service through a ESENCA retail partner, the Information provided through the retail partner’s website or mobile application (“Partner Site”) will be subjected to the retail partner’s privacy policy. E.g. If users log in to the website of ESENCA’s retail partners with their email, mobile number, or any other personal data, ESENCA is not liable in any case of data breach.

However, the ESENCA Privacy Policy will apply to personal identifiable information as is needed to provide the information, service or assistance  client’s request and includes the data collected as outlined in section 1.2

By doing business with ESENCA in the manner described in this Data Protection Policy at any time on or after the Effective Date, you are accepting the practices described in this Data Protection Policy and you consent to the application of this Data Protection Policy to the collection, use, disclosure and storage of your Information as described.

This Privacy Policy addresses the following:

  • Collection of Personal Data
  • Use of Personal Data
  • Disclosure of Personal Data to Third Parties
  • Personal Data Security
  • Users’ rights to Personal Data
  • Personal Data Breach
  • Assistance
  • Additional Terms

1. Collection of personal data

1.1 Information provided by esenca retail partners

When ESENCA retail partners establishes a contractual working relationship with ESENCA Ltd, the following information are collected:

  • Contact Information i.e. Name, Job Title, Company Address, Telephone Number, Email Addresses, Signatures, and content of any email exchange;
  • Dashboard account log-in information (username and encrypted password).

All of ESENCA’s technology partners will process data in compliance with GDPR.

1.2 Information provided by users of esenca retail partners

ESENCA’s services on our retail partners websites can be accessed without registering. In order to receive a style and fit recommendation for an item, users are asked to submit the following information through various applications:

  • Height
  • Weight
  • Age
  • Bra Size
  • Fit Preferences
  • Style Preferences
  • Past Purchase Input (Optional)
  • Reference clothing item or brand (Optional)

Please be advised when accessing the ESENCA Service through a ESENCA retail partner, the information provided through the retail partner’s website or mobile application (“Partner Site”) that is not included in list above, will be subjected to the retail partner’s privacy policy.

1.3 Information we collect automatically

When users visit the sites of ESENCA or sites of ESENCA retail partners, the following information are collected automatically.

  • IP address of the computer they are using;
  • Type of browser and operating system they are using;
  • Date and time they access our website;
  • Name and URL of retrieved files;
  • Name of Internet access Provider; and
  • The Internet address of the site from which they linked directly to our website.

The most common sources of 1.2 and 1.3 include:

ESENCA uses cookies (small text file that contains a string of alphanumeric characters) and web beacons (web beacons are small strings of code that are placed in a web page) in order to customize ESENCA’s fit recommendation services for returning visitors.

These cookies are not required for site functionality. Persistent and session cookies can be used on the website of ESENCA’s retail partners. A persistent cookie gets entered by users’ web browser into the “Cookies” folder on their computer and remains in this “Cookies” folder after they close their browser. Persistent cookies may be used by their browser on subsequent visits to the site. A session cookie is held temporarily in their computer’s memory and disappears after they close their browser. Information collected in our log files such as IP addresses, referring URLs and more may be used by us.

Users can always control cookies and instruct their browser to stop accepting cookies or to notify them before accepting a cookie by changing their preferences or settings. In most cases they should be able to accept cookies for the primary site but restrict the use of third party cookies. They may also block cookies from specific websites or clear out all cookies. Additionally, third-party widgets may install cookies depending on their configuration. Users are not required to accept any cookies to use this site.

Other sources
We may periodically collect Information about users from our retail partners, business partners, contractors and other third parties; only when users have explicitly expressed consent to the use of their information. For example, retail partners may provide us with purchase history of their users so that we can provide better fit recommendations.

2. Use of personal data

ESENCA uses information from our retail partners and their users strictly for provisioning & administration of services, which includes but is not limited to:

  • Generating size and detailed fit recommendation;
  • Communicate necessary information to our retail partners and their users;
  • Test and improve ESENCA or our retail partners’ systems and services
  • Conduct research and development for future products
  • Fulfil any requirements as requested by retail partners and/or its users
  • Announcements for informative reasons such as company and industry news, new services and products, notifications for promotional events, and notification emails
  • Billing, customer support and account management (for ESENCA retail partners only)
  • Legal disclosure (only if reasonably necessary)

These data are kept as long as necessary to offer ESENCA’s services or as long as it is required by law. Data cannot be removed if there are legal obligations or legal grounds to keep these data.

3. Disclosure of personal data to third parties

It is of utmost importance to ESENCA to protect information provided by ESENCA Retail Partners and their users. ESENCA will not share or disclose your personally identifiable information outside ESENCA Pte Ltd., except as specifically set forth in this Data Protection Policy. ESENCA DOES NOT SELL OR RENT INFORMATION TO THIRD PARTIES.

If required by law or if ESENCA believes it is reasonable, we reserve the right to disclose information within ESENCA’s access in order to enforce the Terms of Use and Personally identifiable information, comply with legal processes, provide customer service, respond to claims of violation of the rights of third parties, or protect the rights, property or personal safety of ESENCA, or any other party.

If ESENCA is involved in a merger, acquisition or any form of sale of some or all of its business or assets, personal data may be disclosed to entities and advisors involved. We will provide notice if there are any changes to our privacy policy as a result of the merger, acquisition or sales.

4. Personal data security

ESENCA has established stringent measures to secure and protect information you provide. We use industry-standard technology and organizational safety measures to protect your data from accidental or intentional manipulation, partial or complete loss and/or destruction as well as unauthorized access.

ESENCA will implement and maintain technical and organizational measures (TOMs) to ensure an appropriate level of security. TOMs are subject to technical progress and further development. ESENCA reserves the right to modify the TOMs provided that the functionality and security of the services are not degraded.

5. User's right to personal data

ESENCA retail partners and their users are entitled to take action on their data, including data processed by any of ESENCA’s partners:

  • Retrieve their personal data;
  • Rectify any inaccurate information about them
  • Remove their personal data
  • Restrict or disallow the use of their personal data

These requests can be made by ESENCA Retail Partners by sending an email message to In this regard, ESENCA will comply with the data subject’s Right to Erasure as per Article 17 of GDPR. Please note that under any legal obligations or law enforcement request that ESENCA is obligated to comply, the above rights may not stand.

6. Personal data breach

ESENCA will notify the retail partner without undue delay after becoming aware of a Personal Data Breach. ESENCA will promptly investigate the data breach if it occurred on ESENCA infrastructure or in another area that ESENCA is responsible for including the technology partners and will assist the retail partner as set out in Section 7.

7. Assistance

ESENCA will assist retail partner with technical and organizational measures, insofar as possible, for the fulfillment of the retail partner’s obligation to comply with the rights of Data Subjects and in ensuring compliance with Retail Partner’s obligations relating to the security of Processing, the notification of a Personal Data Breach and the Data Protection Impact Assessment, taking into account the information available to ESENCA.

The retail partner can make a written request for any assistance referred to in this policy.

8. Additional terms

ESENCA do not market to or knowingly collect Personal Data from minors in compliance with the Children’s and Minor’s Privacy. Therefore, Parents of minors holds the responsibility when their Child provides any form of personal data.


If you have any questions about this Privacy Policy, please contact us at

From time to time, ESENCA may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will post notice on our website if these changes are material.

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